Pure Power

PurePower is a Danish sports nutrition brand specializing in energy products for everyday sports heroes, including cyclists, runners and triathletes.

PurePower is one of the leaders in endurance sports nutrition in Scandinavia. This position has been achieved by delivering high quality, great taste and natural ingredients.

One of Purepower's best-known products is the EnergySnack series, which consists of three oat bars that are soft in texture, easy to carry, satiating and, last but not least, taste great. PurePower will constantly push the brand forward with new innovative products that give athletes the best possible conditions to do what they love most