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Ultimate Direction

Ultimate Direction

Ultimate Direction invented the entire category of hydration packs in 1985. Ultimate Direction, for example, developed the first waist band for carrying bottles.

30 years later Ultimate Direction is still a market leader and they have made and popularized the vest concept for carrying water.

The Ultimate Direction products are developed by athletes for athletes. Some of the best in the world thought for a long time about what would work best, and the result is absolutely amazing material.

The mission of Ultimate Direction is to provide everyday athletes with the ultimate in hydration.

Since 1985, UD has been developing hydration packs for (trail) running and other outdoor activities. From the start, UD has been great in hip bags with drinking bottles. Today, 30 years later, UD is the market leader in America with (trail) "vests".
All UD products have been developed by and for athletes. A number of the best (trail) runners in the world are involved in the development of the bags. A lot of time is put into testing by the athletes, resulting in great material for the most extreme conditions.
UD was the first brand to come on the market with a specific women's trail run vest, the Jenny collection. UD also has the Scott Jurek and Anton Krupicka's vests.

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