PowerBar is led by athletes, for athletes. PowerBar was created with one goal in mind - athletes with the best possible sports nutrition. This is the only way to achieve and continue to improve top performance. For more than 25 years they have worked non-stop to develop better products, always based on the most recent scientific findings. PowerBar is available for both top athletes at global level and ambitious amateur athletes, because they all have one thing in common: they want to push progress and their boundaries. They need energy to do this. And that is where Powerbar takes care of. History In 1983, a Canadian runner had to give the lead in a marathon because he suddenly collapsed, 10 kilometers before the finish line. The reason? His energy supply was up. He then went to investigate how the ideal energy supply for athletes could be created with a nutrient scientist. Three years later and after hundreds of recipes for the ideal mix of carbohydrates, vitamins and protein, he founded the PowerBar Inc company in Berkeley, California. The very first product was the PowerBar energy bar, in chocolate and malt nut taste. The news about PowerBar quickly spread within the sports world. Ironman participants tried the bars and American cyclists saw the strips as their secret weapon to supplement energy in the Tour de France of 1987. PowerBar soon became available in 35 countries. Powerbar was taken over by Nestlé in 2000. Since then, the largest food company in the world has implemented its expertise in product development and quality standard in the product range. The product line continues to expand continuously, is getting better and better and meets the highest quality standard. More than thirty years after being founded there is still one factor that jumps out for PowerBar: innovation. And in anticipation of the new season, they introduce the first crispy energy waffle in the world: the Energize Wafer.