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The man behind Born SportScare e.g. is drs. Wim Jennen (1957-2005). As a graduated pharmacist, he was able to combine knowledge and expertise with practice: he was a more than a meritorious cyclist (including a silver medal at the Universiade of Edmonton in 1983 and a member of the famous Amstel team) and had the knowledge to develop products that were fully tailored to a sports body. The development of the products started in pharmacist practice, based in ... Born.

  • More than 30 products have been developed since 1985
  • Sports nutrition and sports care under one brand name
  • Born products are (continued) developed in consultation with top athletes


Born offers a total concept of sports nutrition and sports care. Mission: Developing and marketing of qualitatively high-quality products that are on a natural and Ethically responsible Way contributes to sporting health, experience and top performance for anyone who pursues a healthy or active lifestyle.

Performance of the product and the athlete go hand in hand. Result: Born provides more sports pleasure! They guarantee the best quality of our end product. Born uses strict quality standards for the production of both product lines. All products are therefore produced in the Netherlands.

In addition to effectiveness, the development of products also attaches great importance to the ease of use. Bars must easily get away from gels to drink easily and sports drinks must be well tolerated by the stomach and may not be too sweet.


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