The initials BH (Beistegui Hermanos) have been synonymous with cycling and the sports world for more than a century. Their industrial activity started in 1909, in the armor factory in Eibar (Guipúzcoa, Spain), thanks to the entrepreneurial spirit of three brothers: Cosme, Domingo and Juan Beistegui Albistegui.
Legendary cyclists have used their bicycles to make their name in the sport. Competition is part of our character.
The relationship between BH and the sport of triathlon began in Australia. The Sidney Olympic Games 2000 opened the door to triathlon as an Olympic sport and among those "crazy guys" was a young man from Vitoria with a calm face and innate physical conditions to become one of the best in the sport. World champion in Kona, world champion in LD triathlon, European IM champion, competed 13 times in the Hawaii IM, personal best of 7h:55:16 at the age of 42... A legend and still competing in triathlons. Eneko was a forerunner and was followed by the then beardless youngsters who would eventually become world triathlon champions: Mario Mola and Fernando Alarza - world champions in 2009 and 2010. This was the birth of the Tri-Armada.
With a history of over 100 years, we feel younger than ever. Technology is advancing and, innovation and development have become our key principles, challenging the limits of what bikes can achieve. The world needs bikes, new forms of mobility, new leisure opportunities and new ways of living in society. We will continue to build a better world and society together. Do you want to take up the challenge?