We welcome the brand TONS at AthleteSportsWorld. Excited to introduce this great brand in the Netherlands for your winter rides or to stack your cycling gear.
Taking the harsh demands of the triathlon environment as the starting point for equipment, fusion always focused on developing high performance sportswear with an emphasis on functionality rather than fashion.
A long-term collection that is timeless, constantly refining the skills and quality of the same products rather than replacing them with new seasonal items.
Experience and development in collaboration with professional athletes are the basis for optimal fit, functional and protective properties, and extreme durability.
The man behind Born Sportscare B.V. Is Drs. Wim Jennen (1957-2005). As a graduated pharmacist, he was able to combine knowledge and expertise with the practice: he was a more than deserving cyclist (including a silver medal at the Universiade of Edmonton in 1983 and a member of the famous Amstel team) and had the knowledge to develop products that were fully tailored to a sports body. The development of the products began in the pharmacist practice, located in… born.
More than 30 products have been developed since 1985
Sports nutrition and sports care under one brand name
Born's products are (further) developed in consultation with top athletes
MISSION
Born offers a total concept of sports nutrition and sports care. Mission: “Developing and marketing qualitatively high -quality products that are on a natural and ethically responsible way a contribution to sporting health, experience and top performance for anyone who strives for a healthy or active lifestyle. ”
Performance of the product and the athlete go hand in hand. Result: Born provides more sports pleasure! They guarantee the best quality of our end product. Born uses strict quality standards for the production of both product lines. All products are therefore produced in the Netherlands.
In the development of products, a great deal of importance is attached to the ease of use in addition to effectiveness. Bars must easily bite away, gels easily drink away and sports drinks must be well tolerated by the stomach and should not be too sweet.
