The initials bra (Beistegui Hermanos) have been synonymous with bicycles, bicycles and sportiness for more than a century. Their industrial activity started in 1909, in the Wapenfabriek in Eibar (Guipúzcoa, Spain), thanks to the entrepreneurial spirit of three brothers: Cosme, Domingo and Juan Beistegui Albistegui.
Legendary cyclists have used our bikes to make their name on two wheels and have been able to enjoy many fans of this sport that we love. Competition is part of our character.
Sidney 2000 opened the door to the triathlon as Olympic sport and among those "crazy guys" was a young man from Vitoria with a calm face and congenital physical conditions to become one of the best in sport. World champion Kona, world champion in the LD Triathlon, European IM champion, participated 13 times in the Hawaii IM, personal best from 7 am: 55: 16 at the age of 42 ... a legend and still part in triathlons. Eneko was a precursor and was followed by the then beardless young people who would eventually become world champion triathlon: Mario Mola and Fernando Alarza - World Champions in 2009 and 2010. This was the birth of the Tri -Armada.
With a history of more than 100 years we feel younger than ever. Technology is moving forward and innovation and development have become our most important principles that challenge the boundaries of what bicycles can achieve. The world needs cycling, new forms of mobility, new leisure options and new ways of living in society. We will continue to build a better world and society together. Do you want to take on the challenge?